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Give yourself some constraints. Constraint is directly responsible for all creativity. This image was created because someone wanted…
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The algorithm is vector-based. You shall not deviate. There is a creator–content–audience fit. That fit is determined by…
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Hooks create attention. We see this phenomenon appear at different sides of life in different names. Attraction. Love…
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Attention used to live inside centralized containers. Print. Television. Radio. These were the only tenants of the attention…
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Editing is not the primary thing. Or editors would have been the biggest on social media. It’s the…
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Attention shall precede product. The world is made up of people. People experience friction in their lives. That…