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Hooks have 1) callout and 2) relevant comms for the person called out. Ofc the callout can be…
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how many associations before you become commercially attractive? Business is attracting customers via communications of a promise and…
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Value is a solution. It is a solution to a problem / question. Ask enough questions and sooner…
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Three Levels of marketing Caricature of these 3 can be : If you are just starting out make…
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I blindfolded myself for thirteen minutes and I was like, okay, imagine it’s two thousand and sixteen and…
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Money is an abstraction of risk taking and having the grit to find what will work in the…