• If you are a fairly intelligent person, you can always answer questions either by coming up with answers…


  • market is bottlenecked by the people that participate in it the opportunities and all the jazz comes from…


  • Creating own framework for creating things doesn’t work because you can use it as a lens to see…


  • Hooks have 1) callout and 2) relevant comms for the person called out. Ofc the callout can be…


  • how many associations before you become commercially attractive? Business is attracting customers via communications of a promise and…


  • Value is a solution. It is a solution to a problem / question. Ask enough questions and sooner…