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market is bottlenecked by the people that participate in it the opportunities and all the jazz comes from…
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Creating own framework for creating things doesn’t work because you can use it as a lens to see…
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Hooks have 1) callout and 2) relevant comms for the person called out. Ofc the callout can be…
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how many associations before you become commercially attractive? Business is attracting customers via communications of a promise and…
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Value is a solution. It is a solution to a problem / question. Ask enough questions and sooner…
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Three Levels of marketing Caricature of these 3 can be : If you are just starting out make…