One thing to keep in head is no business or organisation is here to help the vulnerable but to profit off them.

In Business terms they are ICPs

In Indian call center terms they are targets.

To us they are victims.

So any help, or terms of deal too kind.

Then know that you are being set up.

You profit when you pay and get more than you paid for.

They profit when they get paid and give you less than what you paid for.

They profit even more when they get paid and give you nothing at all.

The whole structure is built on a floor

And the floor can always fall off via design, betrayal, or fraud.

That’s why you must ensure they are making reasonable profit, and reasonable profit only.

If the profit is too little,

they have incentive to commit fraud

because fulfilling the deal doesn’t make sense for them anymore.

They’ll promise, take the money, and vanish.

Or worse

They’ll pretend to deliver just enough to stay out of trouble.

If the profit is too high,

It means you didn’t do your homework

You scammed yourself.

You overpaid, didn’t ask enough questions, didn’t push back.

And now they have no reason to respect you or the agreement.

You’re not a partner.

You’re a payout.

In both cases, the intent to deliver dies.

And once intent dies, structure collapses with it.

That’s why the middle is sacred.

Reasonable profit is not a courtesy.

It’s a contractual defense.

Anything less or more is a signal not of generosity, not of competence
but of danger.

And this is what’s called The Kindness Premium.

It’s when the offer feels better than it should.

When the price is too low, the terms too generous, the deal too soft.

And instead of feeling lucky, you should feel alert.

Market rates and standards are a good thing.

They let you see the baseline.

They help you detect distortion.

They show you when something’s off.

Because when someone goes far below the market,

they’re either planning not to deliver,

or they’ve built in a cost somewhere you haven’t spotted yet.

That’s why “too good to be true” is often exactly that.

So don’t chase generosity.

Chase clarity.

Make sure everyone profits reasonably.

That’s the code.

Because when the profit is fair on both sides intent stays clean.

Structure holds.

And no one needs to cheat.

This isn’t about personal relationships.

There is no question of profit there.

Generosity, sacrifice — they belong there.

But business is different.

It runs on clear exchange.

Measured effort, fair return.

In profit-seeking ventures, fairness keeps things stable.

Too little or too much profit creates risk.

So be kind in life.

But in business, stick to this:

Profit for all parties.

That’s the rule.

Break it, and things fall apart.

Whatever extra profit or cost saving you think a shady deal might get is way less than whatever you can lose in it.

That too by multiple magnitudes.

Losing wholes trying to save percentages.

Accept the reality and play sane.