Author: Atharv Ketkar
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“Go for it.” “Don’t let opportunities slip.” Sounds bold. Sounds brave. But it’s only brave when you’ve got something to lose. Because when you’ve got nothing going on, everything looks like upside. Any step forward feels like progress. You’ve got no title, no income, no expectations. No one’s watching. No one’s judging. You’re free to…
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There are two ways to look at competitors. The first way: Rivals fighting for the same resources. That’s how most people do it. But there’s another way. Competitors as free labour. They’ve already done the expensive bit for you—they’ve identified a market. They’ve poured time, effort, and money into proving demand. They’ve built the blueprint.…
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A man joined a good company. Hotel stays, fine dinners, business cards with embossed logos. Everything looked right. By 40, he had done everything the system needed: Worked hard. Showed up. Played safe. Then one day, he was let go. No warning. No severance that lasted. No second act. Just silence. No leverage. No brand.…
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Human attention is inherently scarce. Every added layer of complexity Drains mental energy. Once a simpler alternative appears, People instinctively gravitate toward it Because it frees their minds for other pursuits. We crave simplicity. What endures in human societies Is whatever survives simplification. Each generation strives to simplify through innovation. If something is already simple…
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If you have an inquiring mind You can turn any topic, situation, or journey into something worth paying attention to It doesn’t matter how boring, unnoticed, or unpopular the subject is. You don’t need a trending niche. You just need to notice You can create stories out of anything with an inquiring mind Because it…
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We do not make money Money is created by the Reserve Bank And then it is circulated What money does is it comes to you and it goes And it doesn’t just come to you You have to take it And that also means to take money It must come from someone else And like…