Author: Atharv Ketkar
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We don’t sit still. We can’t. Before food, there’s finding food. Before water, there’s figuring out where to drink. Before sex, there’s meeting a mate. So we explore. Not as a side-activity. As the main one. Because if you don’t look, you don’t get. You don’t get fed. You don’t get watered. You don’t pass…
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Playing chess with a friend felt like a journey.A real trip. He locked on the task, fully.It was like I was playing a 1600, not an 800 elo player. Why?Because he always went for the best current move. No overcomplication, no 4–5 steps ahead.Just the best move, right here, right now. That alone boosted his…
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Understanding the first principles behind every living creature on Earth shows us exactly why nature chooses each form and function. Sometimes these insights reveal bizarre, unexpected answers. Other times, the principles are so obvious we wonder how we missed them. That’s why we can’t just dabble in superficial biomimicry. We have to be as effective…
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There’s a film called Conspiracy. Nazis sitting around, calmly deciding the fate of millions of Jews. No shouting, no drama, no tense music. Just a bunch of bureaucrats talking logistics. And yet, out of this meeting, extraordinary evil unfolded. Hannah Arendt called it the “banality of evil.” Evil, not from monstrous people, but from ordinary…
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Traditional marketing often treats markets as static entities defined by familiar concepts: pricing, product features, and target demographics. But what if we looked deeper? What if every market—every brand, product, and customer—were points in a vast, multidimensional space? In this view, “dimensions” represent attributes as diverse as price, aesthetics, values, distribution, communication style, and much…
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Being able to do without understanding is true intelligence. I don’t know how humans came to the conclusion that you need truths to make mental models and frameworks. You need what works and not what is entirely made out of truth. If incorrect or false elements can get you to something that works then so…