Category: Audience
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We don’t sit still. We can’t. Before food, there’s finding food. Before water, there’s figuring out where to drink. Before sex, there’s meeting a mate. So we explore. Not as a side-activity. As the main one. Because if you don’t look, you don’t get. You don’t get fed. You don’t get watered. You don’t pass…
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Traditional marketing often treats markets as static entities defined by familiar concepts: pricing, product features, and target demographics. But what if we looked deeper? What if every market—every brand, product, and customer—were points in a vast, multidimensional space? In this view, “dimensions” represent attributes as diverse as price, aesthetics, values, distribution, communication style, and much…
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Markets Are Just People and Markets Are Relative, Not Absolute. For the longest time, I thought of markets as some abstract, monolithic force—this giant system that exists out there beyond my reach. It felt like a black box, something you could only understand through complex analysis, industry reports, or whatever big companies were doing. Even…
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Your content will outlive you. Your records will outlive your actions. And they will make more money than you ever will. But the prerequisite for that is an audience. The true leverage is having your work fetch value infinites even when you are not performing that work more than few times. Lets take this for…
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