We all spend energy. That guy stressing over rent.That founder stressing over churn.That kid over his grades.That CEO over a billion-dollar acquisition. Different problems.Same energy. Everyone’s burning fuel.But what’s it aimed at? Some people are playing whack-a-mole with life.Fixing one leak while another pops.Solving today’s drama while tomorrow loads in the background. While a select…

Logistics First. Marketing After. You don’t have a businessBecause you made a website. Or posted a thread.Or ran an ad.Or got followers. You have a businessWhen someone says “yes”…And that yes is honored with delivery of goods/services That’s logistics. Most people start with marketing.They want to be seen.They want reach.They want conversion. They study content.They…

A boy went into shop for a shirt. But the boy didn’t want what he saw. It fit. It was cheap. It looked fine. He shook his head. “Have something different?” That’s what we always want. Not just a shirt. A different shirt. Not just a job. A better job. Not just a life. A…

Persuasion is not simple. It’s not say the right thing, and people will do the right thing. That’s not how people work. Because that’s not how the brain works. The brain isn’t a conveyor belt. Input doesn’t trundle in at one end and march out the other like cans of beans. It plunges into a…

There are two kinds of problems in life. Problems that need wisdom. And problems that just need money. Thing is, most of the ones wearing you down? They’re in the second bucket. Good luck being creative with that Where to live. What to eat. Why the fan squeaks. Why your back hurts. Why that noise…

One thing to keep in head is no business or organisation is here to help the vulnerable but to profit off them. In Business terms they are ICPs In Indian call center terms they are targets. To us they are victims. So any help, or terms of deal too kind. Then know that you are…