No one’s gonna do shit. That’s the strange thing about fear. It feels immediate. It feels real. It feels like something will happen right now if you mess up. Say the wrong thing or post something? They’ll mock you. Post the wrong tweet? They’ll cancel you. Launch a product? They’ll tear it down. That’s what…

Business is all about sensing a thing might work. And then building it to see if it gains some traction. And after that, relentlessly delegate all tasks to someone such that it would work. Your work is never to constantly create. Nor to sell. Your work is to constantly delegate and retain control. Your work…

There’s a firm. A massive consulting firm. Let’s just say it’s one of those. The kind that has offices in 100 countries. Departments stacked like floors on a skyscraper. Thousands of employees. Billions in revenue. And somehow, it doesn’t fall apart. That’s what I can’t wrap my head around. Many of its departments aren’t just…

Cognitive products degrade as they pass through the process of becoming real. That’s the uncomfortable truth no one wants to admit. A thought in your head can feel sharp, insightful, loaded with power. But the second you try to manifest it into real world Through speech, a plan, a line of code, a brushstroke—it starts…

Your brain has a pecking order. And you’re not at the top of it. Evolution built your brain from the bottom up. The simplest, most primitive parts came first. The complex, sophisticated parts came later. But the pecking order runs backwards. The oldest, simplest parts of your brain have the most power. The newest, most…

We are supposed to do things the way we are. There is supposed to be a person–action fit. But we are in a system where we have to manufacture what we are not. So we will always render actions that are less than what we are. But that’s not right. We are born to be…